Breaking the Likelihood Trap: Consistent Generative Recommendation with Graph-structured Model

Reranking, as the final stage of recommender systems, plays a crucial role in determining the final exposure, directly influencing user experience. Recently, generative reranking has gained increasing attention for formulating reranking as a holistic sequence generation task, implicitly modeling complex dependencies among items. However, most existing methods suffer from the likelihood trap, where high-likelihood sequences are often repetitive and perceived as low-quality by humans, thereby limiting user engagement. In this work, we propose Consistent Graph-structured Generative Recommendation (CONGRATS). We first introduce a novel Graph-structured Model, which enables the generation of more diverse sequences by exploring multiple paths. This design not only expands the decoding space to promote diversity, but also improves prediction accuracy by explicitly modeling item dependencies from graph transitions. Furthermore, we design a Consistent Differentiable Training method that incorporates an evaluator, allowing the model to learn directly from user preferences. Extensive offline experiments validate the superior performance of CONGRATS over state-of-the-art reranking methods. Moreover, CONGRATS has been evaluated on a large-scale video-sharing app, Kuaishou, with over 300 million daily active users, demonstrating that our approach significantly improves both recommendation quality and diversity, validating our effectiveness in practical industrial platforms.