Questionnaire & RAW data "The Influence of Social Media Usage and EWOM on Purchase Intention and Customer Loyalty with Fashion Industry Brand Reputation as Mediator"

We are pleased to share the raw dataset and the complete questionnaire instrument that formed the foundation for our research article, titled: "The Influence of Social Media Usage and EWOM on Purchase Intention and Customer Loyalty with Fashion Industry Brand Reputation as Mediator" Research Abstract (Contextual Reference) This quantitative dataset was derived from a cross-sectional survey involving 97 participants (aged 18 to 34) in the Greater Jakarta area, all of whom are active social media users and have engaged in online fashion purchases. This study analyzes the causal relationships between: Social Media Usage (SOM) and Electronic Word-of-Mouth (E-WOM) as independent variables. Purchase Intention (PI) and Customer Loyalty (CLO) as dependent variables. Firm Brand Reputation (FBR) as a mediating variable. Data Value for Researchers This dataset is highly valuable for researchers, academics, and practitioners focusing on: Digital Consumer Behavior: Understanding the dynamics of E-WOM and the influence of social media within the fashion sector. Emerging Market Studies: Specific data from Indonesian consumers (Greater Jakarta) provides a unique regional context. Replication Studies: The dataset can be used to replicate the Structural Equation Modeling (SEM) model using SmartPLS or other statistical software. You are welcome to utilize this dataset as a primary reference for related topics or fields of study, ensuring proper attribution is given to the published article.