IDENTIFYING PROSPECTIVE DIRECTIONS BASED ON THE ANALYSIS OF THE REGION'S EXPORT POTENTIAL (THE CASE OF KHOREZM REGION)

This article provides an in-depth analysis of the export potential of the Khorezm region, examining the effective utilization of the region’s economic capabilities and available resources to identify promising export directions. The study identifies the main export products of the region, their position in foreign markets, and the existing challenges and barriers. Furthermore, it offers proposals and recommendations based on key directions such as export diversification, deep processing of products, compliance with international standards, and the implementation of digital technologies. The article is of practical significance for improving the region’s export strategy and contributing to the country’s economic development.