Methodological basis for managing the investment policy of industrial parks in the context of developing a national innovation system

Methods. The results were obtained using the following methods: analysis and synthesis methods – to identify key elements of the methodological basis for investment policy management; induction and deduction methods – to generalize the results and draw conclusions regarding the integration of investment and innovation instruments within the national innovation system. Results. The tasks related to the identification of key influencing factors, the development of methodological approaches to their analysis, and the determination of practical tools for the integration of exogenous and endogenous elements of investment policy have been solved. It has been determined that the exogenous approach involves building a management system that not only takes external factors into account but also transforms them into specific opportunities for growth. Its effectiveness depends on the industrial park's ability to adapt to global and national challenges by using external resources to strengthen its own competitive position. In turn, the endogenous approach allows not only to maintain economic stability, but also to create a basis for long-term growth through the effective use of its own resources and competencies. Novelty. It has been proven that combining exogenous and endogenous factors within integration models allows industrial parks not only to increase their investment attractiveness, but also to form competitive advantages that are sustainable in the long term. This ensures the balanced use of external resources and internal opportunities, creating a foundation for sustainable development. Practical value. The practical significance of the results obtained lies in the possibility of applying the formulated strategies to increase the investment attractiveness of industrial parks. The use of an exogenous approach allows for a rapid response to global and national economic changes, while an endogenous approach ensures the growth of potential and creates a stable basis for development. Their integration into a unified investment policy management system will contribute to the formation of innovation-oriented, competitive, and financially stable industrial parks.