Evaluating the significance of the learning work culture in UK's retail industry for long term business sustainability. Case study of PRIMARK UK

Nowadays, the competition of the retail industry has significantly increased in the UK; the majority of firms focus on maintaining the long-term sustainability by providing accurate solutions to the most common issues which are faced in the Human Resource Management department such as the creation of a competitive advantage. In order to develop a better understanding of the research topic, the case study of Primark UK is taken. The reason behind this choice of company is the presence of employees from different backgrounds and the global presence of the company in more than 370 countries (Statistica, 2019). This internationalization of the firm provides the need of development of a learning work culture. The research problem of this study is the evaluation of the relationship between the implementation of learning work culture in firms and the long-term business sustainability in the context of Primark UK. This problem is based on contemporary issue and the findings of this research can be used for managerial as well as academic implications. In addition, this study developed an understanding of the implementation of learning work culture as a factor that encourages employees and labourers to enhance their performance, increase the competition in the market, and so on. For this study, the researcher used primary as well as secondary data collection methods. Under primary data, survey questionnaire and interview methods are used for collecting fresh and first-hand data. For survey purposes, 150 employees were selected through the non-probability sampling technique who is the employees of Primark UK. For the interview, 6 managers and 6 senior employees of Primark UK were selected through the probability sampling method. Moreover, the literature review method is used as a secondary data collection. These methods have both supported to increase reliability and relevancy of the research finding. The utilization of both quantitative and qualitative data collection and data analysis methods has increased the trustworthiness of the overall research outcome. From the finding of this study, it is reflected that for creating a sustainable competitive market, the firm needs to have a learning work culture as it helps in targeting the customers as well as making an effective working environment too which includes the development of a technological environment within the organization that affects the performance of employees. The learning work culture has a major affect on firms as it helps in managing the work activities efficiently. In addition, other factors which effects the working environment have been identified such as the firm’s location, facilities, etc., and they effect significantly on the decisions and operational functions of the company. The key finding of this study is that Primark UK needs to focus on implementing the learning work culture in the international market segment and the development of market orientation behaviour as it helps the company reach its organizational goals and objectives. This study also helped in identifying the issues and challenges which affect the implementation of a learning work culture such as the change in customer needs, the innovation in technology and the changing market scenario etc. The overall outcome of the study is how the successful implementation of learning work culture will lead to the development of workplace sustainability and long-term sustainability of the company. However, this study also identified some research limitation which restricted researcher such as the size of the sample of the primary data collection. Thus, the overall study outcome is very effective for the researcher for achieving the valid outcome and future use.