Factors Affecting the Attraction and Retention Practice of the Emerging Work Force in Dire Dawa City Administration

Emerging workforces (Generation Y) are the newest and the youngest members of the workforce that emerge in all over the world. Organizations are challenged in attracting and retaining these young talented employees. And also Organizations are faced with the challenge of understanding why these employees are leaving. This study has aimed to identify factors that affect the attraction and retention practice of the emerging workforce in Dire Dawa City Administration public organization. In order to meet the above objective three Bureaus of the Administration public organization were selected. For this specific study both descriptive and explanatory research design and quantitative research approach was deployed. Also, Purposive sampling was used to select the bureaus and simple random sampling was used to select the respondents from the selected bureaus. Data was collected using Structured and self-administered questionnaires. The questionnaires were analyzed using both descriptive statistics such as percentage, mean, and standard deviation and inferential statistics such as T-test, one way ANOVA and multiple linear regressions. Finally, the analysis result indicate that the attraction and retention practice of the emerging workforce were affected by the Nature of the work, Organizational culture, Opportunity for learning and career advancement and Compensation and benefit. Therefore, organizations have to consider all the above factors to attract and retain Generation Y employees and also they have to consider the above factors as an input for the preparation of the attraction and retention strategy of the emerging work force in Dire Dawa City administration.