Study of the impact of digitalization and artificial intelligence on youth employment

Methods. The research employed a mixed-method approach, combining quantitative and qualitative analysis. The primary empirical method was a CAWI (Computer-Assisted Web Interviewing) survey conducted in 2023 among 2,071 students from Ukraine and Poland. The survey evaluated student awareness, attitudes, and preparedness for work in the context of the digital economy and Industry 4.0. The study also incorporated content analysis of international policy documents, academic literature, and labor market reports to contextualize findings within global digitalization and AI trends. Results. Findings indicate a low level of awareness of Industry 4.0 among students—only 24% in Ukraine and 36% in Poland recognized the term. Despite this, over 55% of respondents viewed digital transformation as a positive opportunity. However, merely 12–16% felt wellprepared for the demands of the digital labor market. The results reveal a significant skills gap between the current education system and labor market requirements, underscoring the need for systemic educational reforms. Novelty. The study is the first to conduct a comparative analysis of the level of youth readiness for employment in the context of Industry 4.0 in two countries – Poland and Ukraine. The work combines the results of a large-scale student survey (CAWI method) with content analysis of international research and policy documents. A new hypothesis is proposed: the problem of youth employment is caused not only by technological challenges, but also by insufficient use of educational opportunities and slow adaptation of institutions to digital changes. Practical value. The findings may guide higher education institutions in adjusting their curricula to the demands of a digital economy and help policymakers in shaping effective youth employment strategies. Businesses can also use these insights to design better internship and training programs aimed at young professionals. The study underscores the importance of fostering digital competencies and career adaptability among students to ensure smoother integration into evolving job markets.