Investigating The Strategic Implementation Challenges For Operational Excellence In East Africa Bottling Share Company: In Case Of Dire Dawa Plant

This study was entitled ‘investigating Strategic Implementation Challenges for Operational Excellence in East Africa Bottling Share Company (EABSC): in the case of Dire Dawa plant.’ The general objective of this study was to investigate strategic implementation challenges for operational excellence of East Africa Bottling Share Company (EABSC) in the Dire Dawa plant. The study design that was implemented in this research work was a descriptive survey design with both quantitative and qualitative research approaches (Mixed approach). However, the data collection tools were questionnaire, interview and document analysis and the gathered data was analyzed using SPSS V.20 software. The researcher further employed multiple regression analysis models to test the prior hypotheses drawn from the conceptual framework. The findings obtained were: The human resource management of EABSC is performing its duty at a higher level but not at a very high level, the result has shown that the leadership style of this company is high or a very good but not very high or excellent, The operation related to organizational culture was at medium level in this company and the effect of organizational culture on operational excellence was medium, The external factors such as political instability, market fluctuation and shortage of sufficient foreign currency were significantly negatively affecting the implementation of a strategic plan of this company at a very high level. The recommendations drawn by the researcher were: the top management body with the workers of the company should achieve effective problem -solving mechanisms based on the rules and regulations of the company, the top managers have to develop a culture of transparency to improve ‘it is mine’ feeling on the employers, the organization has to participate on social affairs with the surrounding community to minimize the burden that comes from external influence, and similar studies should be done to improve the operational excellence of EABSC at Dire Dawa plant.