Effect of strategic Management Practices on competitiveness: A Case of National Cement Share Company

The objective of this thesis was to investigate the effect of strategic management practice on the competitiveness of National Cement Share Company. A combination of descriptive & explanatory research designs were used to quench the objectives of the study. A quantitative research approach methods via cross-sectional survey was employed. 317 managerial and non- managerial employees were taken through census and proportionate Stratified random sampling technique respectively as study respondents to collect questionnaire responses among different departments distributed for managers and non-managers. For the purpose of data collection, the researcher used closed-ended questionnaires. Both descriptive and ordered logistics regression (O-Logit) were used to satisfy the specific objectives of the study. The descriptive and T-statistics result revealed that there is statistically significant perception difference between managerial and non-managerial employees’ towards strategic management practices (strategy formulation, strategy implementation and strategy evaluation). In addition, respondents rated competitiveness of the company as improving. The result of the study indicated that the strategic management practices (strategy formulation, strategy implementation and strategy evaluation) have a significant influence on competitiveness of NCSC. Therefore, the company should give more emphasis to strategic management practices so as to maintain and further improve its competitiveness