Towards a More Appropriate Measurement of Innovation in Hospitality

Abstract This research evaluates the accuracy of the EU’s standardized innovation measurement tool, the Community Innovation Survey (CIS), in capturing innovation in hospitality. It identifies the limitations of the current measure and provides suggestions for adapting both input and outcome measures to better fit the unique characteristics of innovations in the hospitality sector. The proposed adaptations aim to enhance the relevance and applicability of the CIS by integrating hospitality-specific input dimensions to innovations, such as employee engagement, collaborations and networks, while focusing less on patents and R&D investments. Further, this research recommends the inclusion of additional innovation outcomes, specifically incorporating experience design and delivery innovations, as well as expanding on eco-innovations in the survey. By aligning the CIS with hospitality innovations, the study ensures that innovation measurement is both industry-specific and comparable across different sectors. This research bridges theoretical frameworks with practical industry realities, offering a foundation for future innovation studies and practical applications.