Analysis of Consumer Preferences for Frying Pan Products Using Conjoint Analysis

Purpose This study investigates frying pan attribute preferences given evolving social trends. It identifies key purchase factors to provide strategic insights for consumer-focused product development and marketing.Methods Material, coating, thickness, and compatibility were the primary attributes identified via expert interviews. Conjoint analysis of 150 experienced consumers (20+) was performed using an orthogonal design and SPSS.Results Material (33.3%) and coating (29.7%) were the most influential attributes, followed by thickness (19.6%) and compatibility (17.3%). Significant preference variations existed across demographics, purchase experience, and channel, suggesting segmented marketing is necessary.Conclusion Findings offer actionable implications for manufacturers, emphasizing material/coating differentiation, thickness/usability in design, and channel-specific strategies. Future research should incorporate price and brand for a more complete consumer decision model.