Compliance Analysis in the Shopee Affiliate Program Commission Based on the Review of Fiqh Muamalah

The Shopee Affiliate Program is a widely used platform in Indonesia that rewards users with commissions for each sale. However, it has raised concerns among Muslim users regarding the halal status of these commissions. With growing awareness of sharia-based economic practices, this study aims to examine the program's mechanism and assess its compliance with fiqh muamalah. Using a descriptive qualitative method, data were collected through interviews with Muslim affiliates, merchants, and experts from the DSN MUI Center, along with observation and documentation. Secondary sources include literature, journals, MUI fatwas, and Shopee’s official documents. The study found that the commission process from registration to post-sale payment aligns with sharia principles. It meets the requirements of a ju'alah contract and is free from elements of gharar (uncertainty), maysir (gambling), and riba (usury). Therefore, affiliate commissions are considered halal, provided the promoted products are permissible under Islamic law. This research contributes to the development of sharia-based digital economy literature and becomes a reference for Muslim affiliate actors to remain in accordance with the principles of fiqh muamalah in digital marketing activities

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Publication Details

Journal
Al Iqtishod Jurnal Pemikiran dan Penelitian Ekonomi Islam
Published
2025-07-20
DOI
https://doi.org/10.37812/aliqtishod.v13i2.1914
Primary Topic
Halal products and consumer behavior
Type
article
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article

Compliance Analysis in the Shopee Affiliate Program Commission Based on the Review of Fiqh Muamalah

Al Iqtishod Jurnal Pemikiran dan Penelitian Ekonomi Islam
Halal products and consumer behavior
article

Compliance Analysis in the Shopee Affiliate Program Commission Based on the Review of Fiqh Muamalah

article en

Abstract

The Shopee Affiliate Program is a widely used platform in Indonesia that rewards users with commissions for each sale. However, it has raised concerns among Muslim users regarding the halal status of these commissions. With growing awareness of sharia-based economic practices, this study aims to examine the program's mechanism and assess its compliance with fiqh muamalah. Using a descriptive qualitative method, data were collected through interviews with Muslim affiliates, merchants, and experts from the DSN MUI Center, along with observation and documentation. Secondary sources include literature, journals, MUI fatwas, and Shopee’s official documents. The study found that the commission process from registration to post-sale payment aligns with sharia principles. It meets the requirements of a ju'alah contract and is free from elements of gharar (uncertainty), maysir (gambling), and riba (usury). Therefore, affiliate commissions are considered halal, provided the promoted products are permissible under Islamic law. This research contributes to the development of sharia-based digital economy literature and becomes a reference for Muslim affiliate actors to remain in accordance with the principles of fiqh muamalah in digital marketing activities

Al Iqtishod Jurnal Pemikiran dan Penelitian Ekonomi IslamVol. 13(2)
Universitas Negeri Surabaya (ID)
Peace, Justice and strong institutions
Openalex Percentile: Top 36%
Halal products and consumer behavior
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Compliance Analysis in the Shopee Affiliate Program Commission Based on the Review of Fiqh Muamalah · Al Iqtishod Jurnal Pemikiran dan Penelitian Ekonomi Islam (2025) | TGRS Research Map | TGRS