A STUDY ON THE PERCEPTION OF SUPERSTITION AMONG TELEVISION AUDIENCES WITH SPECIAL REFERENCE TO NAAGIN

Television in India has been one of the most powerful entertainment medium among its audience. Television plays a very important role in broadcasting entertainment programs. Television serials have got one of the most well-known contributions. It is a sign of success in the urban middle-class Indian households and has embracing consumption. It has become a staple in most homes and so much so that families watching family-dramas have begun to absorb what they see on television. This study is an effort to understand how Indian audiences perceive television serials that have superstitious content in large proportions. The idea of superstitious content is subjective and varies from person to person. However, this study focuses on the audience's perception of content that can’t be argued on the basis of science or laws of nature.