EVALUATING THE EFFECTIVENESS OF A PROJECT MANAGEMENT EDUCATIONAL TRAVEL IN HONG KONG REGION: AN APPLICATION AND VALIDATION OF THE KIRKPATRICK’S FOUR-LEVEL MODEL

This research evaluates the effectiveness of the Hong Kong educational travel program for the Project Management course at Guangzhou Huashang College based on the Kirkpatrick Model. Research findings reveal: Overall program effectiveness was strong (total mean 4.24); the Reaction level (4.52) and Learning level (4.49) demonstrated excellent performance, while the Behavior level (4.12) and Results level (3.83) scored relatively lower. Site visits within the study tour significantly enhanced knowledge acquisition and long-term career awareness. Based on these findings, the research validates the effectiveness of the Kirkpatrick Model in evaluating educational travel, clarifies the core value of corporate visits, and proposes specific improvement recommendations such as optimizing itinerary details and strengthening knowledge transfer. This provides empirical evidence for designing and optimizing project management practice-oriented teaching.