CULTURAL RECLAMATION: INDIGENOUS DISCOURSE UPON NARRATIVES, DIGITAL MEDIA, SOCIAL JUSTICE, AND NATIONAL CONSCIOUSNESS

Indigenous is not just an identity but a free-flowing thought, an inevitable part of the natural world. Indigenous cultures are the most authentic; the original people, representatives of their ethnicities. Therefore, any reclamation of any culture remains incomplete without its indigenous discourse. Several instances have shown how inconsistencies have been found in defining these ethnic groups. The indigenous people were tagged as “primitive” within the colonial context. But the dark days of colonial suppression that once drowned the identities of these thriving communities have waned. The etymology of the word “indigenous” is related to people who sprung from the land. The biased colonial histories have procreated identity stereotypes for such cultures. The irreversible damage of the West reflected in cultural indigenous identities trampled systematically under the garb of their vicious philanthropy. The changing global scenario has helped to bring recognition and respect to indigenous voices. In contemporary times, the social media platforms have played a huge role in bringing recognition to their understated lives. This research article focuses on reclaiming the voice of indigenous cultures by awakening the idea of national consciousness. It highlighting storytelling as a tool for knowledge dissemination, the preservation of their arts, the role digital media plays in reconstruction, and advocating for social justice. The article also explores and suggests cultural reclamation through national consciousness. The methodology applied is an interdisciplinary thematic approach, including a brief study of some historical and contemporary perspectives. This article present’s a comprehensive view.