Corporate Planning and Survival of Telecommunication Sub-Sector of Nigeria

This study was carried out to examine corporate planning and survival of Telecommunication Sub-Sector of Nigeria. The specific objective was to evaluate the influence of strategic objective and environmental scanning on survival of Telecommunication Sub-Sector of Nigeria. Survey research design was used for the study. The population of the study consisted of 394 employee of Airtel Nigeria Plc and sample size was 198 which were determined using Taro Yamane formula for sample size determination. Data were collected using questionnaire and distributed to the respondents out of which 187 copies of the questionnaire were filled and returned. The data collected were analyzed using percentages and regression analyzed. Findings indicated that strategic objective and environmental scanning have significant and positive influence on survey of Airtel Nigeria Plc (R2 - .887, .949, Beta values- .953, .984, and P- .00, .000 (P<0.05)). It was concluded that resource allocation, strategic objective and environmental scanning significantly and positively influenced the survival of Airtel Nigeria Plc. Therefore, it was recommended that Airtel Nigeria should continue to invest in emerging technologies, such as 5G networks and AI-based customer service systems, to stay ahead of the competition and meet the growing demand for mobile data and digital services. Organization should enhance its environmental scanning capabilities by leveraging data analytics and market research to predict trends and respond to market dynamics more effectively. Managers could further strengthen partnerships with tech companies and regulatory bodies to leverage innovation and create new opportunities for growth, such as expanding into mobile financial services. The company should continue to focus on customer satisfaction through personalized services, competitive pricing, and robust network coverage to retain and expand its customer base.