Digital Service Standard Construction and Practice Verification for Small and Medium-Sized Hotel Apartments

The rapid development of information technology has rendered the digital transformation of small-and-medium-sized hotel apartments crucial for enhancing competitiveness. However, the lack of unified digital service standards within the industry has led to uneven service quality. This study constructs a digital service standard framework for small-and-medium-sized hotel apartments, focusing on key aspects such as online booking, smart rooms, and security management. The feasibility and effectiveness of this framework are verified through a case study of Beijing Diman Apartment Management Co., Ltd. The results indicate that optimizing service processes and incorporating smart technologies can significantly improve booking success rates, customer satisfaction, equipment utilization rates, and service response speeds, while reducing operational costs and security risks. This study provides theoretical support and practical guidance for the digital transformation of small-and-medium-sized hotel apartments, holding significant theoretical and practical implications.