The Present and the Future of Man in the Digital Age: Neoclassical and Institutional Approaches

The article examines the influence of man on the digitalization process and the reverse influence of modern technologies on man and his place in economic and social development. The new economic reality is characterized by the complication of the external environment with widespread digitalization, network effects, the introduction of artificial intelligence and increasing interest in the role and place of man in the new digital space. The author analyzes the views and ideas of neoclassical and institutional approaches related to heterodox concepts and new political economy on the changing role of man in the period of formation of the digital economy. Based on the systematization of the premises and provisions of the approaches considered, the author concludes on the possibilities of transforming the human model in the context of digitalization of the economy. The author shows the importance of dialogue between different points of view for a deeper understanding of the essence of the “digital” man and determining his role and experience in the digital economy. The emphasis is made on human interaction with information and digital technologies, the impact on social structures and regulation of the use of information and the protection of personal data. The results obtained can form the basis for further research and an in-depth study of how global digitalization trends are manifested in Russian society at the present stage and in forecasting future development vectors.