EXPLORING GENDERED LANGUAGE USEIN FILIPINOSOCIAL MEDIA DISCOURSE: IMPLICATIONS FOR COMMUNICATION AND IDENTITY CONSTRUCTION

This qualitative study examines gendered language use in Filipino social media discourse and its role in shaping communication and identity. Drawing on Faircloughs Critical Discourse Analysis and gender performativity theory, 300 public posts and commentaries from Facebook, X (formerly Twitter), and TikTok were analyzed. Results reveal distinct linguistic patterns: male users favored assertive speech, females used affiliative and empathetic tones, and LGBTQIA+ individuals employed creative vernaculars such as bekispeak to assert identity and resist gender norms. Recurring themes included empowerment, body positivity, and resistance to stereotyping, mediated by Filipino cultural values such as hiya and pakikisama. The findings highlight the dual role of digital discourse in both reinforcing and challenging traditional gender roles. The study aligns with RA 9710 (Magna Carta of Women), RA 11313 (Safe Spaces Act), and CHED CMO No. 1, s. 2015, emphasizing the importance of inclusive, gender sensitive language in educational and digital spaces. Implications point Totowa developing gender-fair communication strategies and culturally responsive curricula in higher education.