Pragmatics of Gluttonous Discourse in Television Programs

This article presents an in-depth exploration of the pragmatic dimensions of television discourse with a particular focus on culinary programs in Kazakhstan. Through the lens of the anthropocentric paradigm, language is treated not merely as a structural system but as a tool for human cognition, interaction, and cultural expression. Television cooking shows are seen as fertile grounds for the realization of pragmatic goals such as audience engagement, emotional influence, and the transmission of social norms. Using discourse and pragmatic analysis methods, the study investigates speech acts, non-verbal communication, multimodal elements, and the strategies employed by presenters to establish rapport with the audience. The findings emphasize the critical role of background knowledge, presupposition, and sociocultural competence in shaping successful media communication. This research contributes to the broader field of media linguistics and offers insights into how televised content can reflect and reinforce national identity and cultural continuity. The findings highlight the role of culinary television as a hybrid discourse space where traditional values and modern media practices intersect. This research contributes to the understanding of how televised language use reflects and shapes social and cultural realities in Kazakhstan. Keywords: television discourse, pragmatics, culinary shows, speech acts, anthropocentric paradigm, multimodal communication, Kazakhstani media.