THE ROLE OF HR ANALYTICS IN ENHANCING EMPLOYEE EXPERIENCE AND ORGANIZATIONAL PERFORMANCE

The advent of HR analytics has revolutionized how organizations manage their workforce, providing data-driven insights to enhance employee experiences and improve organizational performance. This paper examines the multifaceted role of HR analytics in contemporary enterprises, highlighting its capacity to inform decision-making, optimize talent management strategies, and align HR goals with organizational objectives. Utilizing statistical techniques such as Chi-square analysis, ANOVA, and correlation analysis, the study investigates the relationship between HR analytics implementation, employee experience, and organizational outcomes. The findings underscore the strategic value of HR analytics and provide actionable recommendations for businesses aiming to leverage data to drive success.