LINGUACULTURAL ASPECT OF KAZAKH-LANGUAGE TRAVEL BLOGS

The article investigates informal global communication through digital genres, with a specific emphasis on Kazakh language travel blogs. Travel blogs are considered a hybrid type of discourse. This area of research is predominantly studied by Western scholars. Currently, Kazakhstani travel bloggers are actively promoting travel destinations via Instagram accounts, thereby providing practical material in the Kazakh language. The diverse range of language materials available offers rich opportunities for linguistic analysis, underscoring the relevance of this research. The article aims to identify the linguacultural aspects of the most popular communicative strategies and tactics, as well as their linguistic tools, which are effective in engaging readers and influencing their travel choices. To achieve this aim, the following objectives were set: to define the linguistic notion of «travel blogging» and to explore the linguacultural aspects of posts that provide reliable information about tourist destinations. The scientific significance of this article lies in its contribution to the research of travel blog discourse as a branch of hybrid discourse. Practically, the research materials can be used in the development of teaching aids for students and undergraduates in the fields of philology and tourism. Additionally, these materials can aid in the enhancement of lexicographic dictionaries for the tourism industry, and in the creation of marketing and advertising texts, as well as travel guides in the Kazakh language. Keywords: travel blog, post-texts, linguacultural aspect, Kazakh travel content, communicative strategies, communicative tactics.