BIG DATA IN ECONOMICS AND DIGITAL ANALYTICS.
Big Data is large, diverse, and rapidly generated data sets that cannot be processing using traditional methods, and whose analysis using digital analytics allows one to identify hidden patterns, make informed business decisions, and improve business efficiency. Key characteristics of Big Data include large volume, variety of formats, and speed of creation and its value is achieving through extracting useful information from it to optimize processes, improve customer experience, and predict trends.
Publication Details
- Journal
- Zenodo (CERN European Organization for Nuclear Research)
- Published
- 2025-10-11
- DOI
- https://doi.org/10.5281/zenodo.17325864
- Primary Topic
- Big Data and Business Intelligence
- Type
- article
- Field-Weighted Citation Impact
- 0.00