THE LANGUAGE OF ONLINE PETITIONS: LEGAL DISCOURSE IN THE CONTEXT OF CIVIC ENGAGEMENT

The article analyzes online petitions published on the Otinish.kz platform from September 2020 to April 2024. The relevance of the work is related to the need to understand the factors influencing the positive outcome of petitions, which are an important tool for civic engagement. The purpose of the study is to identify patterns that determine the success of petitions, with an emphasis on the role of legal, logical, and emotional argumentation. Scientific novelty lies in determining the mechanisms by which the structure and content of applications influence their positive results. The methodology includes content analysis, semantic analysis of keywords, and classification of petitions by types of argumentation using Parsehub and Microsoft Excel tools. As a result, it was revealed that successful petitions are characterized by clear legal argumentation, specific proposals, and a detailed description of the problem. The study will contribute to the study of digital forms of civic engagement, showing the importance of rhetoric in achieving public goals. The practical significance of the work lies in the fact that the results of the study contribute to the creation of effective petitions and improved communication between citizens and the state.