INNOVATIVE STRATEGY OF RAILWAY TRANSPORT ENTERPRISES: DECISION-MAKING MODEL AND CHOICE ALGORITHM

The article argues that railway transport enterprises, which are generators of national economic development, are currently in a difficult state and require innovative changes through the effective use of existing potential, taking into account the requirements of the present. It is determined that in order to maintain adequate adaptability of railway transport enterprises to the radical changes in the external environment caused by the development of digitalization, globalization, greening and intellectualization processes, as well as to create a temporary advantage necessary for restructuring operational activities and stimulating the development of the transport and logistics market, it is extremely important to choose an effective innovation strategy that will allow transforming their activities in accordance with the challenges of the environment. The content of the concept of "innovation strategy" and existing methods for performing portfolio analysis are analyzed. It is concluded that the existing list of models for forming strategies is not able to create an effective basis for developing an innovative strategy for railway transport enterprises, because: it is mainly oriented towards the general corporate strategy, and the innovative strategy is seen only as functional and does not take into account the peculiarities of the management of railway transport enterprises. It is proposed to use a model for making decisions on the general corporate innovative strategy by railway transport enterprises, built on the principles of scaling. This model is based on the choice of strategic alternatives depending on such criteria as the “level of innovative potential” possessed by the railway transport enterprise (because it is the basis for carrying out innovative changes), and the “long-term attractiveness of the transport and logistics market” (determines the expediency of carrying out innovative changes by the enterprise). Given the imbalance of the components of the innovative potential of railway transport enterprises, an algorithm for choosing an innovative strategy in a promising market for railway transport enterprises has been developed, taking into account the level of the components of the innovative potential, the implementation of which will allow improving the quality of strategic management decisions in the field of innovative activity of railway enterprises.