Analisis Minat Mahasiswa Memilih Program Studi PIAUD Pada Perguruan Tinggi Keagamaan Islam Negeri Aceh

This study aims to analyze student interest in choosing the Early Childhood Islamic Education (PIAUD) study program at State Islamic Higher Education Institutions in Aceh. Using a qualitative survey method, this research identifies the factors influencing students' choices, including intrinsic and extrinsic motivations. The findings indicate that the majority of students choose the PIAUD program due to personal interest (51.9%), parental influence (26%), and favorable career prospects (18.9%). The primary source of information is family, followed by social media, highlighting the strong influence of family on students' academic decisions. Social factors, including friends and teachers, also play a role in shaping their interests. Over 50% of students are attracted to the PIAUD program due to career prospects in early childhood education. This study underscores the importance of family support, social environment, and career opportunities in influencing student interest in the PIAUD program, which can serve as a foundation for developing promotional strategies and enhancing the quality of the study program in the future.