UNIVERSITY'S ROLE IN CIVILIZATIONAL COMMUNICATION: FIELD STUDY ON FEMALE STUDENTS AT PRINCE SATTAM AND PRINCESS NOURA UNIVERSITIES

ABSTRACT This study examined the role of universities in promoting civilizational communication values among female students, emphasizing faculty involvement, courses, and extracurricular activities. Data were collected from 389 students at Princess Noura Bint Abdulrahman University and Prince Sattam bin Abdulaziz University employing a descriptive survey methodology. The research findings revealed that students rated faculty teaching effectiveness at 4.08 out of 5.00, university curriculum content at 4.16 out of 5.00, and extracurricular activities at 4.03 out of 5.00. Student assessments of academic workload and budgetary constraints, coupled with insufficient marketing of university activities, were categorized as neutral (3.34/5.00). The research analysis revealed significant barriers that hinder civilizational communication initiatives due to conflicting schedules, limited student access to activities, and inadequate student motivation. The researcher advocates for the modification of college schedules to accommodate civilizational events, the implementation of interactive pedagogical approaches, and the promotion of student leadership initiatives. Social media platforms and financial assistance enable organizations to enhance outreach to prospective members by reducing economic entrance barriers. Student engagement will be enhanced through scientific competitions, civilizational seminars, and student involvement in activity planning. Future research necessitates an examination of long-term initiative outcomes, including enquiries into program impacts on male students and faculty members.