Empowering Women Entrepreneurs in Fintech and Agri tech Startups in India

This study examines the landscape of women entrepreneurship in India’s rapidly evolving FinTech and AgriTech sectors. Despite India’s significant economic growth and technological advancement, women entrepreneurs continue to face substantial barriers in accessing funding, mentorship, and market opportunities. Through a mixed-methods approach combining quantitative surveys and qualitative interviews with 150 women entrepreneurs across both sectors, this research identifies key challenges and proposes strategic interventions. The findings reveal that while women-led startups in FinTech and AgriTech demonstrate comparable performance metrics to male-led ventures, they receive disproportionately less funding and face unique socio-cultural barriers. This study contributes to the growing body of literature on gender entrepreneurship in emerging economies, providing actionable insights for policymakers, investors, and ecosystem stakeholders.