A Conceptual Framework for an Agroecological Business Model Canvas

Agroecological transition toward stronger sustainability demands systemic changes in various domains across farms, agroecosystem landscapes, and broader food systems. Business model innovation plays a critical enabling role, by aligning farming systems with agroecology. However, designing or transforming farming business models presents significant challenges, as it involves a radical rethinking of the foundational architecture of value creation, delivery, and capture. This study offers a structured and actionable approach to support this process, by developing a conceptual framework that systematically integrates the FAO’s 10 Elements of Agroecology into the Business Model Canvas, drawing on an exploratory literature review and following a five-stage process. The outcome is a prototype of an Agroecological Business Model Canvas (ABMC) that serves as both an analytical and strategic tool to support the design, evaluation, and improvement of agroecological business models. The proposed ABMC redefines conventional components and introduces additional ones to fully reflect agroecological principles and incorporate evaluation elements for assessing both the transition degree and multidimensional sustainability performance. By facilitating iterative reflection and co-design, the ABMC represents a practical device for advancing Agricultural Knowledge and Innovation Systems and supporting farmers in developing context-specific sustainable, resilient, and socially grounded agroecological business models.