Resilient business models in times of war and pandemic: Lessons from Ankor pharm

Against the backdrop of a compounding crisis like war and pandemic, businesses have not had it so difficult before and thus require resilience, the ability to adapt, and be in tune with society. An example of such an adaptive business model is Ankor Pharm, a pharmaceutical chain operating in Odesa, Ukraine, a country adversely affected by the course of the war in Ukraine. Since its inception in 2003, the establishment has integrated quality control, service-driven innovation, functional flexibility, and access to the community to support business continuity during the war. Based on the information provided on the web resource www.ankor.od.ua and using such theoretical concepts as dynamic capabilities and supply chain resilience, this paper comments on the ability of Ankor Pharm to respond to disruption and continue providing services and generating trust. Through certified qualities of supply chains, socioeconomic addition program, 24/7 with delivery, in-house, and community-oriented services, Ankor Pharm provides an extensive business model in crisis-affected situations. The article is informative to the firms which intend to gain a balance between efficiency, resilience and social responsibility in a volatile environment.