EFFECTS OF GLASS CEILING AND STEREOTYPIC LEADERSHIP STYLE ON THE GROWTH AND DEVELOPMENT OF NIGERIA'S MEDIA INDUSTRIES: THE CASE OF THE NIGERIAN TELEVISION AUTHORITY AND AFRICA INDEPENDENT TELEVISION

This study investigated the effects of stereotypic media leadership style in NTA and AIT. It historicized the critical-cultural variables underpinning the exclusion of women in the appointment to executive positions such as the Director-General of the Nigeria’s foremost media organizations; NTA and AIT. The study aims to examine how stereotypic media leadership affects career advancement and professional development of female media practitioners in NTA and AIT; explore the influence of socio-cultural norms on the perception of female journalists or practitioners’ appointment as director-general in NTA and AIT; and identify the common leadership stereotypes encountered by female media practitioners in NTA and AIT. The study adopted the Glass Ceiling and Gender Role Theories, a Quantitative research method, an infinite population, and 20 available samples were purposively studied through a structured questionnaire. The results showed that stereotypic leadership inhibits women from achieving their career peaks and reduces inclusivity. Enforcing gender equity policies in media companies, offering leadership training programs for women, and creating mentorship opportunities in media organizations to review recruitment and promotion practices to ensure fairness and transparency in compliance with affirmative action should be encouraged