THE ROLE AND SIGNIFICANCE OF FILM DISCOURSE IN MODERN LINGUISTICS

the article discusses the role of discourse analysis in modern linguistics and its connection with cinematographic speech. It analyzes the social, cultural, and psychological factors reflected in language and communication, emphasizing the relevance of studying film discourse based on a linguocognitive approach. The author highlights the influence of cinema on human thinking, worldview, and information perception. The multimodal (visual, auditory, and emotional) nature of film discourse and its importance in uncovering semantic layers of meaning are examined. The study substantiates the scientific significance of analyzing discourse as a cognitive phenomenon that integrates language, meaning, and human experience.