Viktoriia Perebyinis: How I use modern technologies to promote my business

The article analyzes the use of modern digital technologies by female entrepreneurs to promote the floristry business. It considers the theoretical foundations of the digital transformation of small businesses and the specifics of the floristry industry. It examines the practical aspects of using social networks, e-commerce platforms, CRM systems and other digital tools to expand audience reach, improve the effectiveness of marketing campaigns and optimize interactions with customers. The purpose of the study is to identify effective strategies and approaches to the use of technologies by female florists. The objectives include analyzing relevant digital tools, considering examples of their implementation, discussing challenges and opportunities. The results show that the strategic implementation of digital technologies contributes to increased competitiveness, improved customer experience and growth of the floristry business run by women. The findings can be applied by small businesses in related retail industries.