Strategic Management in The Era of Artificial Intelligence Implications, Opportunities, and Challenges

Abstract : With the rise of artificial intelligence (AI) technologies, new perspectives are emerging to transform managerial practices, particularly in the field of strategic management. These technologies, which are the result of innovation in the IT sector, imply a redefinition of the strategic management. The latter has been considered throughout management science literature as a driver of competitiveness, development and performance of companies. Within this framework, the objective of this research is to examine, through a theoretical analysis of the literature studying the relationship between strategic management and AI, the implications required for strategic management following the arrival of AI technologies, the opportunities offered by this technology, and the challenges raised by this technological advance. This exploration of the links between AI and strategic management aims to present aspects inherent to professionals and researchers wishing to capitalize on this technological advancement to improve strategic management.