Artificial Intelligence in Tourism Business Administration: A Regional Perspective on North Maharashtra

Abstract Artificial Intelligence (AI) is reshaping tourism business administration in North Maharashtra, a region known for pilgrimage centers (Shirdi, Trimbakeshwar), heritage sites (Ajanta-Ellora Caves), wine tourism (Nashik), and eco-tourism (Saputara, Malshej Ghats). AI tools—chatbots, predictive analytics, recommendation engines, computer vision, and generative AI—are enabling local tourism businesses (hotels, transport operators, travel agents, and online platforms) to enhance personalization, optimize revenue, and improve service efficiency. Drawing on recent reports (2023–2025) and regional industry insights, this paper integrates market evidence with contextual illustrations from North Maharashtra. It demonstrates revenue and cost impacts for hotels in Shirdi, wine tourism operators in Nashik, and travel services in Ajanta-Ellora. The study concludes with a governance roadmap that aligns AI adoption with customer experience, sustainability, and ESG priorities relevant to regional tourism growth.