Cinecittà as a pillar of cultural entrepreneurship: From the golden age of Italian cinema to the sustainable development of Rome

Cinecittà, known as the "City of Cinema," is one of the world’s most important film production centers and a fundamental factor in the cultural and economic development of Rome. This article examines the historical evolution of the site, from its founding in the 1930s to its current role on the international film stage. It analyzes changes in the studios and sets, as well as how Cinecittà is redefining itself to compete with other emblematic cultural and tourist landmarks in Rome, such as the Colosseum and the Roman Forum. Furthermore, the article explores its contribution to the local economy, its dynamics as a cultural tourism hub, and the prospects for its development through sustainable cultural entrepreneurship practices, aiming to transform it into a multifaceted center of entertainment and culture comparable to international models like Disneyland.