How Pakistani Students use Instagram as a Business Tool

This research explores how Pakistani university students are using Instagram as a business platform. Based on survey responses and a case study, the study finds that students view Instagram as an accessible, low-cost way to start small ventures and showcase handmade or creative products. It highlights that many use it to earn extra income while gaining practical skills such as marketing, content creation, and time management. However, challenges such as balancing academics, creating engaging content, and maintaining consistent sales remain common. Overall, Instagram has become an important space for youth entrepreneurship and creativity in Pakistan.