Digital Payment Dynamics: An In-Depth Exploration of Adoption Trends across Generations X, Y, and Z in Kamrup Metro District, Assam

Abstract: This research investigates the variables influencing the acceptability of online payments by people in Kamrup Metro, Assam, using a quantitative, cross-sectional questionnaire approach. It explores reasons for adopting digital payment methods, finding that digital literacy is crucial, trust mediates adoption, smartphone ownership moderates and mediates, and perceived usefulness and convenience have direct effects. Data show online payments are feasible and beneficial. A correlation exists between digital literacy and adoption. Smartphone ownership may hinder adoption but can increase electronic money use. Perceptions of simplicity and accessibility influence trust, highlighting trust’s importance in promoting digital payment adoption. Keywords: Digital payments, Financial Technology, Social networking, Business, Marketing Research