Modern trends in global e-commerce development

The size of the e-commerce market in the global economy is growing annually. As a fundamental sector of the internet market, e-commerce enables entrepreneurs to establish global markets and gain competitive advantages by enhancing customer service. This paper aims to study the e-commerce global development trends and identify prospects. Based on a review of scientific literature and statistical studies, the paper analyzes the dynamics of revenues generated from the e-commerce market, specific characteristics of consumer behavior, the potential of artificial intelligence applications, and contemporary trends in e-commerce, including green and sustainable commerce, quick commerce, live commerce, and others. Research confirms that the COVID-19 pandemic created new opportunities for the development of e-commerce. Currently, the e-commerce market continues to exhibit a growth trend and occupies a significant position in the global trade system.