Exploring the Phenomenon of the Green Halo Effect: Leveraging Eco-Friendly Product Promotion As A Strategy for Environmental Conservation

This article explores the concept of the "Green Halo Effect" in consumer behaviour and marketing. It studies how eco-friendly product promotion can enhance brand image and influence consumer choices beyond the direct environmental attributes of the product. The paper suggests that businesses can strategically leverage this effect to contribute to environmental conservation while simultaneously strengthening market positioning.

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Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2024-10-01
DOI
https://doi.org/10.5281/zenodo.17245677
Primary Topic
Mathematical Inequalities and Applications
Type
article
Field-Weighted Citation Impact
0.00
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article

Exploring the Phenomenon of the Green Halo Effect: Leveraging Eco-Friendly Product Promotion As A Strategy for Environmental Conservation

Zenodo (CERN European Organization for Nuclear Research)
Mathematical Inequalities and Applications
article

Exploring the Phenomenon of the Green Halo Effect: Leveraging Eco-Friendly Product Promotion As A Strategy for Environmental Conservation

article en

Abstract

This article explores the concept of the "Green Halo Effect" in consumer behaviour and marketing. It studies how eco-friendly product promotion can enhance brand image and influence consumer choices beyond the direct environmental attributes of the product. The paper suggests that businesses can strategically leverage this effect to contribute to environmental conservation while simultaneously strengthening market positioning.

Zenodo (CERN European Organization for Nuclear Research)
Providence College (US)
Life in Land
Openalex Percentile: Top 38%
Mathematical Inequalities and Applications
DOIOpen Access PDFOpenAlex
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Exploring the Phenomenon of the Green Halo Effect: Leveraging Eco-Friendly Product Promotion As A Strategy for Environmental Conservation · Zenodo (CERN European Organization for Nuclear Research) (2024) | TGRS Research Map | TGRS