THE PRESERVATION AND PROMOTION OF TRADITIONAL DANCE AND MUSIC IN AKWA IBOM STATE: CHALLENGES AND OPPORTUNITIES OF AKATA THEATRE TROUPE

Traditional dance and music performances are unique artistic expressions that are deeply rooted in the cultural foundation of a society. In a state as rich in cultural heritage as Akwa Ibom, traditional dance and music play an essential role in preserving the unique identity of the people. The preservation and promotion of traditional dances and music is an important aspect of cultural heritage conservation, as this art form provides a window into the history, customs, and values of a particular community. However, despite their importance, these dances and music often face challenges in terms of preservation and promotion.The Akata Cultural Troupe offers a powerful reminder that one's cultural traditions are not just remnants of the past, but living, breathing entities that must be nurtured, protected, and celebrated. The aim of this study is to expose the potentials and challenges of traditional dances/music in Akwa Ibom for socio-economic growth, cultural preservation and promotion through the activities and administration of the Akata Theatre Troupe. The research is ethnographic in nature which entails visiting the troupe and recording her activities and administrative modalities to draw our conclusion that the Akata Cultural Troupe's rich history and cultural significance extend beyond mere entertainment, influencing the social, economic, and cultural landscape of their community thus aiding the preservation and promotion of traditional values. This research recommends that State Governments should recognize traditional dances/music as an important component of education and cultural identity, preservation and promotion.