IMPLEMENTING ECO-FRIENDLY LOGISTICS IN THE GLOBAL MATERNAL OCEAN-DERIVED SUPPLEMENT MARKET

The maternal marine supplements sector has garnered significant attention in recent years due to growing awareness of the critical importance of maternal health and nutritional support. This study aims to examine the implementation of Green Supply Chain Management (GSCM) practices within this industry as an approach to achieving sustainable global commerce. The research employs a qualitative approach, conducting comprehensive reviews of current literature and examining case studies to identify effective strategies and obstacles related to GSCM adoption in the maternal marine supplements field. Results demonstrate that implementing GSCM practices yields multiple advantages, including enhanced environmental protection, stronger financial performance, and increased consumer confidence. The study concludes by offering strategic guidance for incorporating GSCM frameworks into the operational processes of supply chain participants.