South Africans believe 2010 can lift them, but how high?

For the third consecutive year South Africans' attitudes remain positive towards the 2010 World Cup, concludes UDESH PILLAY and ORLI BASS in a comparison between the 2007 data to that of previous years. But given the recent spate of load-shedding, rising interest rates and stadium strike action, policy-makers and 2010 stakeholders should eschew complacency and pay attention to managing expectations in the lead-up to 2010.