POSTSTRUCTURALIST AND COGNITIVE APPROACHES TO THE TRANSFORMATION OF LANGUAGE IDENTITY

Abstract: This research investigates the development of the concept of language identity from the second half of the 20th century in the context of structuralism and poststructuralism, and its subsequent enrichment through cognitive and psycholinguistic aspects. The approaches of non-linguist thinkers like Z. Freud and J. Lacan, as well as the idea of the “death of the author,” are emphasized as central to the reevaluation of linguistic personality. The influence of the language-thought relationship and the concept of performativity on language identity is analyzed systematically. Keywords: language identity, structuralism, poststructuralism, cognitive linguistics, psycholinguistics, death of the author