Leveraging Generative AI In Marketing Operations and Internal Management

This paper explores the transformative role of Generative Artificial Intelligence (GenAI) in marketing operations and internal business management. It analyzes how GenAI enhances content creation, personalization, predictive analytics, and campaign automation while also streamlining internal functions such as HR, knowledge management, and decision-making. Drawing on academic research, industry case studies, and technology practices, the study highlights both the benefits—efficiency, creativity, and innovation—and the challenges—data privacy, ethics, bias, and integration. The paper concludes with strategic recommendations for sustainable adoption, offering practical guidance for marketers, business leaders, and researchers navigating AI-driven digital transformation