Combating Food Insecurity in Nigeria: The Emergence of Agro-Entrepreneurship Marketing on Campus

Background: Nigeria is classified as the poverty capital of the world. This study explores the role of agro-entrepreneurial marketing and campus farming in combating food insecurity causing extreme hunger and death at the University of Maiduguri. Objective: In Nigeria food insecurity is a problem where a large population cannot have a sufficient and reliable nutritious food. To combat this menace the paper is set out to address the challenges and proffering solutions. Method: leveraging on modern farm technology and methods on campus. of farming. a descriptive survey design, data were collected through structured questionnaires from a sample of/ 200 respondents, including students and staff involved in agro-entrepreneurship marketing activities. Results: The study also highlights the active participation of respondents in climate-smart agricultural practices, particularly those aimed at mitigating the effects of climate change. Conclusion: The conclusion suggests that by adopting agro-entrepreneurship and campus farming techniques, universities can become more self-sufficient in food production, contributing to broader national efforts in tackling food insecurity Unique Contributions: Findings reveal that agro-entrepreneurial marketing plays a key role in enhancing access to affordable food, promoting local food production, creating awareness about food security, and generating income. Recommendations: Recommendations include enhancing agro-entrepreneurship programs, expanding campus farming initiatives, supporting climate-smart practices, and fostering public-private partnerships to ensure sustainable food security solutions.