Economic Impact of Implementing Mobile Applications in the Business Models of Small and Medium-Sized Enterprises

This article aims to examine the role of mobile applications in the activities of small and medium-sized enterprises of Ukraine with an emphasis on their impact on the efficiency of business processes, competitiveness and adaptability to the challenges of the digital economy. The methodological basis of the study included general scientific methods of analysis and synthesis, a systematic approach, as well as a comparative analysis of practices for implementing mobile technologies in the activities of enterprises. The article analyzes the current use of mobile applications in the Ukrainian business environment and identifies their key advantages, including increased productivity, optimization of communications and reduced transaction costs. At the same time, the study identified the main risks hindering the integration of digital solutions were identified, financial, personnel and infrastructure limitations. Based on business process analysis, the economic impact of mobile applications is reflected in reduced management time, greater planning accuracy, and improved customer interaction. The practical significance of the study lies in developing a set of recommendations for the optimal use of mobile applications.