GREEN LEAN SIX SIGMA ON BRAND QUALITY MANAGEMENT IN A MANUFACTURING FIRM IN SOUTH EAST NIGERIA

The study examined the effect of green lean six sigma on brand quality management in a manufacturing firm south east Nigeria. The specific objectives are to; examine the effect of customer focus on product quality of manufacturing firms and determine the effect of control processes on the quality service of manufacturing firms in South-East, Nigeria. A survey research design was chosen. Data for the study was gathered using a standardized questionnaire that employed a point Likert scale. The mean, standard deviation, and basic percentages were used to examined the data. While SPSS version 20, a descriptive statistics application was used to analyzed the hypotheses. The result revealed that Customer Focus have a significant positive effect on the product quality of manufacturing firms with a P-value of (0.000 <0.05). Control processes have a significant positive effect on the quality service of manufacturing firms with a P-value of (0.000 <0.05) in South-East, Nigeria. The study concluded that Green Lean Six Sigma not only strengthens the competitive positioning of manufacturing firms through improved product and service quality but also promotes sustainable operational practices. The study recommended that manufacturing firms in South-East Nigeria strengthen the adoption of Green Lean Six Sigma practices as a means of improving brand quality management.