How To Message Plant-Based Diets And Products In Southeast Asia: A Social Media Analysis

This study will employ social listening analysis to identify key beliefs and misconceptions for South East Asians around plant-based diets and alternative proteins. It will use this rich understanding to recommend messaging strategies to address current misconceptions and inspire diet change. The details of the preregistration are provided in an uploaded PDF. It was adapted from the standard OSF Pre-registration template, which does not apply well to qualitative research.