MITOS IM3 SEBAGAI SOLUSI KONFLIK IBU DAN ANAK DALAM IKLAN “DEKATKAN JARAK NYATAKAN SILATURAHMI”

According to Mukromin (2019), advertising refers to activities aimed at introducing goods or services through mass media or other forms of communication, with the purpose of interpreting the quality of a product or service based on consumer needs and desires. The main objective of advertising is to communicate the product being promoted through various media channels. The IM3 advertisement titled "Dekatkan Jarak Nyatakan Silaturahmi" is part of the marketing communication strategy launched by Indosat Ooredoo Hutchison under the IM3 brand. The value of communication conveyed in the advertisement lies in addressing a psychological distance that feels significant, despite the physical proximity between individuals, as portrayed through the characters of a mother and her child. This advertisement builds a myth that IM3 serves as the solution to bridging the emotional gap between a mother and her child.